Appreciative Inquiry Directory Benefits

Statistics show that most purchases start from an online search. This means that a business that wants to remain relevant in today’s market must advertise itself online. Online directories is a great place to start – especially for small businesses and independent professionals that do not have an extended marketing budget. Online directories are also popular amongst consumers for they offer an easy way to search for products and services that are nearby or within their local area.

Individuals certified through the Center for Appreciative Inquiry (CAI) are eligible to be included in the CAI Directory Listing. Directory profiles are easy to create and update and will make you locatable by our worldwide audience. All Directory profiles will remain visible on our website for the duration of your certification.


Each Certified Appreciative Inquiry Member has an editable profile page that includes your photo and professional biography that highlights your specialties, articles, videos and testimonials. Our editable directory profile allows you to easily change information in the directory to reflect changes in your business (e.g. change of address, new products or services, latest publication, etc.). Your member profile also makes your information available for search engines to index. Because our member profiles receive high page ranks in Google, this is a good way to influence what people see when they search for you and your business.


Brand building is a vital part of any business plan, and a well-managed member profile can serve as a flagship for your brand. By keeping your member profile up-to-date and posting articles, stories, videos, etc. often on the Center for Appreciative Inquiry’s website (as well as social media outlets), you can build your brand bit by bit, increasing your reputation and gradually building the trust of your potential clients through timely, relevant and interesting posts. Your brand is how you identify with your customer base, both future and current, and our Appreciative Inquiry Certification Directory provides a perfect way to shape that brand the way you want.


The best way to gain credibility in a field is to become a go-to resource. The Appreciative Inquiry Certification Directory offers a number of tools that help professionals engage with their peers and clients to exchange information and ideas. A few of these tools include: Tweet Chats and Ask an Expert. These tools serve as a great way to reach out to clients and colleagues and become part of the trending conversations in your field.


Certified members are encouraged to post content onto the Center for Appreciative Inquiry’s website. Besides building a following, great articles will also get shared via The Center for Appreciative Inquiry, and its affiliate brands (Company of Experts, Department Chair Institute, and Leadership Development Institute), social media channels leading to improved visibility. These shares will speed up the growth of your brand while also driving traffic to your member profile, inviting comments on your post, and encouraging conversation on social media sites – further establishing social proof of the legitimacy of your content, increasing your rank in search engine results pages, and could lead to great networking or sales opportunities.


It’s easy to get stuck in the same social circles. Branching out and meeting new professionals exposes you to new ideas and gives the opportunity to meet others who may be able to help your career in the future. The Appreciative Inquiry Certification Directory will help you to build a network of useful contacts. Search the Appreciative Inquiry Certification Directory to reveal experts and service providers. If you do not personally know the individual, you can connect with them directly from their profile page.


As an internationally-recognized company for its leadership and professional development trainings, the Center for Appreciative Inquiry knows what components are needed to deliver a successful training. We have an on-site training facility that is open to Certified Members to use for their trainings or workshops for a discounted rate. Our office is conveniently located near the McCarran International Airport and several hotels in Las Vegas, Nevada USA. We can assist you with healthy catering, recommend hotels, and connect you with other resources to make your training the best possible. To learn more about our training room, please click here.

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